02 February 2022

Business owners need to move away from fighting fires and instead focus on being proactive

Making a business successful requires knowledge on how to play to your strengths. For a lot of business owners, micromanaging is an ideal route to take because you control everything. They tend to think that they can get things done better and more efficiently than anyone else if they do that.

However, all that time and effort that you are spending doing tasks that other people could be doing is time that you are not running your business. You are not being an effective business owner if you’re wasting your time doing things you shouldn’t be doing.

As a Business Coach, I’ve always encouraged my clients to work on their business, not in their business.

Loads of stuff will need your attention, so you need to learn how to filter each one based on urgency and importance. But what does that even mean? Remember, not because something is urgent doesn’t mean it’s important.

Business owners often have a lot of things on their plate, but that doesn’t mean they have to do all of those tasks. Learning how to prioritise is crucial. Most tasks are important and urgent so they have to be dealt with promptly. But some tasks are neither important nor urgent, and those are just distractions that keep you from being truly productive.

What is “the zone”?

That’s when you take on responsibilities that are not urgent but extremely important in growing your company. Being in The Zone means you’re working on the business and not in the business. My aim as a Business Coach is to get my clients into that zone for 20% of their working day because that is where the real money is made and where real value is added.

For every one minute you spend in that zone and being proactive with your time, you’re going save 10 minutes having to be reactive. It’s a 10 to 1 ratio. Surely we owe it to ourselves to get into that zone.

As the leader of your business, you are responsible for recognising problems and delegating solutions. You are responsible for establishing objectives and planning for the future. You should be the foremost person in your company who is strongly motivated to achieve business growth. Every minute that you spend working on tasks that your people can take care of is a minute that you are not planning, strategising and envisioning the future of your business.

You’re not really making the most out of your precious time if you’re busy putting out fires and tinkering on every single facet of your business. You need to learn to trust your people and the system, so you can focus on the things that really matter. No one else is going to have to concentrate on growing your business but yourself.

Opening yourself to Business Coaching entails opening your mind and fully embracing the program so that you’re able to gain a better perspective on things. Be the best business leader you can be and reach the full potential of your business. Work with a Business Coach. My extensive clientele consists of companies based in all of the Midlands including Leicestershire, Derbyshire, Nottinghamshire and Staffordshire. Discover how REACH Business Coaching can help you grow your business by attending our free workshops and seminars.

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