15 June 2021

You don’t want to just maintain your business; you want it to keep growing

When you own a business, the ultimate objective should be growth, plain and simple. There’s really no point in running a business if you don’t intend to make it big.

But growth for the sake of growth should not be the mentality. Your business growth should be sustainable, meaning, you should find the maximum growth rate that your business can sustain without having to increase financial leverage. Ask yourself: how far can your business grow before you resort to debt? Even though it pertains to financial capacity, sustainable growth encompasses all the principles that can shape the foundation for a business to grow.

Start with the basics: your personal and business why

Every company needs to establish its “why we do what we do.” To achieve sustainable growth, a business owner must repeatedly reexamine his company’s sense of purpose and make sure the organisation serves it well.  When you have an authentic purpose, it’s easier to create products and services of value, and it’s also easier for all the members of your team to be on board.

A powerful business brand will help you sustain your business

Business owners tend to make their business become all things to all people, and that’s why they fail. If you want to create a good name for your business, you have to appreciate how crucial it is to build brand equity and emotional connections with customers. It’s that relationship that links customers to your products and will keep them returning to you. Building a brand is about developing and sustaining those relationships over time, and as a business owner, that should be one of your goals if you want to achieve sustainable growth.

Build your network through partnerships and collaboration

Doing everything from within can be enticing in the early stages, especially when you’ve got nothing to spend except your high energy. There’s nothing wrong with a hands-on approach, but taking on more than you can handle, especially in areas where you’re clearly not an expert, can be detrimental. In the age of the global freelance economy, it isn’t hard to explore talented expertise, but you have to know where to find it. You can leverage online marketplaces that provide specialised resources from design, development, and sales to finance, legal services, and banking. If you’re reluctant to outsource, you can try small projects at low investments.

Aim for repeatable sales

Creating a powerful brand alone is not enough to achieve sustainable growth. It takes repeatable sales processes to create a growing business. It’s one thing to sign up a few customers; it’s another thing to plan and implement sales processes that can be effectively rolled out again and again.

By creating and implementing a strategy that’s consistent across all of your customer segments and touchpoints, your sales cycle becomes a more efficient machine that offers the same flawless service and experience that is in line with your company’s bottom line. This makes it easier for you to grow and expand your business.

Don’t forget your own professional growth as a business leader

For the business to continue growing, business owners must become the leader the business needs for each particular stage of growth. And since a company’s needs change at each stage, its leaders also need to keep evolving at the proper pace. To achieve that, business must learn to develop introspection, self-awareness, and a keen sense of strategy–both in the short and long term. There are times when you lack the right perspective to make the right decisions, especially when you’re in a tight spot, and that’s when seeking professional guidance comes in.

Be the best business leader you can be and reach the full potential of your business. Work with a Business Coach. My extensive clientele consists of companies based in all of the Midlands including Leicestershire, Derbyshire, Nottinghamshire and Staffordshire. Discover how REACH Business Coaching can help you grow your business!

Join REACH Club, an online business coaching programme designed for small and medium business owners. With REACH Club, you’ll have access to carefully designed 26 “How-To” modules to achieve realistic yet incredible results, through the good and the hard times!

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