12 April 2023

Your business and personal “why” should be the north star that guides your business


As a Business Coach, I’ve come across business owners who lack clarity on their objectives. Can you imagine investing time, money, and energy into something without knowing what you’re aiming to achieve? It just doesn’t make sense.

You can’t venture into the dog-eat-dog world of business without defining specific goals for yourself and your company. Without clear objectives, your business efforts will scatter all over the place. Successful businesses have a clear central objective that guides everything they do.

Defining your personal and business “why” will help you map out a path towards your goals. Often, business owners get caught up with small, trivial goals that don’t contribute to overall success and growth. Establishing your goals from the start will help you avoid this.

When team members don’t understand the company’s objectives, they become demotivated and unwilling to put in more effort. Clearly defining your goals will give them a sense of responsibility and fulfillment, promoting an atmosphere of cooperation and teamwork.

Setting and managing goals will keep you in the right mindset and prevent you from targeting irrelevant or unattainable things. Goals provide the clearest way to measure the success of your business and prepare for long-term growth.

To ensure your business is always progressing, it is important to strive for measurable success. Setting goals is the most effective way to measure your business’s success. Taking a long-term perspective allows you to see the bigger picture beyond the tactical side of your business, providing a more competitive and economic outlook.

Establishing clear goals is vital for sustaining business growth. Once you have achieved your goals, it opens up more opportunities for growth. By having a clear set of goals from the beginning, the sustainability and structure of your business’s growth become clearer. Additionally, having shared goals promotes collaboration, gets everyone in the right mindset, and helps sustain business growth.

Remember, a business without clear goals is like a ship without a compass, drifting aimlessly in the vast sea of opportunities and challenges. So take the time to define your objectives, map out a pathway to success, and establish a clear path of goals every step of the way to take your business to the next level.

Our Cycle of Business Success Workshops are game-changers for business owners. They love what they see, and it completely fires them up. You’ve got nothing to lose by coming along to these free events and everything to gain. Why wait? Don’t put off until tomorrow what you absolutely know you should do today. I’ve helped thousands of business owners to build and grow their businesses – and they’ve never looked back.

Free to attend but with limited places! Upcoming event:

  • Friday 19th May 2023 – Radisson Blu Hotel near East Midlands Airport


Guaranteed Investment

Guaranteed Investment

Everything I do is bound by my solid gold guarantees. Regardless of which programme we work on, if you do what you said you were going to do, when you were going to do it, you will get a return on investment guaranteed. If not, then I will refund you the difference. Yes, I am guaranteeing your investment.

Enrich Your Business

Never, ever, underestimate the power of Coaching.