25 August 2021

Are you properly leveraging the resources available to your business?

Technology is completely transforming the way businesses operate. Whether you’re a local coffee place that implements a countertop point-of-sale system to process orders or an online shop that gives customers the option to track their latest order, there are a lot of resources for businesses to use to make their processes faster, smarter, and better organised.

Leverage is an important component of what I call the Cycle of Business Success. There are a lot of tools and schemes at your disposal, and if you’re not making the most out of these resources, you’re losing a lot of opportunity each passing minute. Why settle for outdated methods when you can always make use of more efficient systems to do the work for you?

Provide a better customer experience through technology

Many business owners utilise customer relationship management (CRM) systems to methodically plan out their dealings with customers. When you have a CRM, you can keep all of your customer data in one place, alongside detailed information on the products they have purchased, services they have acquired, the feedback they’ve given you, and even the marketing materials you’ve exposed them to.

Of course, keeping track of all this makes it easier to understand their needs and offer excellent customer service. This also helps in creating targeted marketing materials based on your customers’ habits and preferences.

Make smarter decisions with business intelligence tools

Some business owners can get intimidated by numbers. However, with the proper use of business data analytics, it can allow you to automatically organise and analyse all of the various data points that make your company what it is; including sales information, pricing data, and supplier contracts.

There are a lot of software platforms that are programmed to identify and report important information that gives you a valuable perspective on your company’s well-being. Imagine having something that collects all those data and translates them into something you can actually use to determine the course of your business and make better decisions.

Know your numbers better with modern accounting systems

Are you still using traditional methods of accounting? Keeping a close eye on income and cash flow is a crucial part of managing a successful business, but this process can quickly turn into a time-consuming exercise if you don’t have the right technology. You can always achieve better accuracy by employing accounting systems. Plus, it can also give you a lot more insight on finances if you’re able to manage the data efficiently, while also gaining more time to work on your business instead of getting yourself overwhelmed with all the numbers.

Improve your reach and online presence with social media

Social media is undeniably an effective way to build stronger relationships with your customers. But aside from that, it also makes a positive impact on prospects. Building a presence online can help you grow your network while maintaining an active interest in the business landscape. A lot of people reach out to businesses through the internet, and what better way to make yourself known by being active online. Businesses that refuse to embrace the power of social media tend to get left behind until they fall into oblivion.

Our Cycle of Business Success Workshops are game-changers for business owners. They love what they see, and it completely fires them up. You’ve got nothing to lose by coming along to these free events and everything to gain. Why wait? Don’t put off until tomorrow what you absolutely know you should do today. I’ve helped thousands of business owners to build and grow their businesses – and they’ve never looked back.

Free to attend but with limited places! Upcoming dates:

  • Thursday 9th September 2021 – Drayton Manor Park Hotel, Fazeley
  • Friday 17th September 2021 – Yew Lodge Hotel, Kegworth
  • Thursday 23rd September 2021 – Pirelli Stadium, Burton on Trent
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